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NEWS OF THE TECHNICS WORLD.
Ferrari to open shop in London
24 Apr 2008
Ferrari has signed an agreement to open its first store in the British market.The Ferrari Store to be managed by the Percassi Group will be located on Regent Street, one of London’s most exclusive thoroughfares.
It will cover around 550 square metres spread over two levels.
Work on the project will begin in the next few days with the opening scheduled for this autumn.
The store will stock the entire range of Prancing Horse products aimed at Formula 1 fans, GT enthusiasts, children and collectors.
The agreement marks an important step in the Prancing Horse’s Ferrari Store worldwide development plan as the United Kingdom is one of our leading European markets.
There are currently 20 outlets in the Ferrari retail chain, half of which are outside of Italy in China, the United States, United Emirates, Saudi Arabia, Spain, Macao, and Singapore.
The Percassi Group is one of the leading players on the Italian and international retail scene and also owns the Ferrari Store in Milan which opened in September 2005.
