New SEAT Ibiza – gets set for the UK

The new SEAT Ibiza supermini had a whistle-stop tour of the UK recently.
One of the very first examples of the five-door car, fresh from the wheels up and designed by ex-Lamborghini stylist Luc Donckerwolke, the new SEAT Ibiza has been touring the country in a dramatic Perspex case aboard a specially-created, SEAT-branded transporter.
Since 10 April, it snaked its way around the UK from a starting point in York, calling in at SEAT dealerships and other key venues.
Through this tour, SEAT expected to give British road users a closer look at the new SEAT Ibiza, well ahead of its UK showroom debut in late July.
The tour also allowed the promotion of SEAT’s Ibiza competition that offers the winner a chance to win a luxury trip for two to the island of Ibiza.
The new SEAT Ibiza UK tour was in a locally custom-built case and it boasted hi-tech lighting and bespoke branding.
Following a route from the north of England it went through major cities in the Midlands and South West to London and, finally, the South Coast.
SEAT Head of Marketing, Steve Robertson, said: “On the back of remarkably positive responses to our dramatic Bocanegra concept car, debuted at the recent Geneva Motor Show, and the unveiling of the production-ready new SEAT Ibiza five-door in Spain, we came up with the radically different idea of this tour.
“Essentially, we wanted as many people as possible to grab a glimpse, no matter how fleeting, of the new car ‘in the metal’, as that’s where we believe it obviously looks its best.
“We’re hoping for a great response to our tour, and our dealers look forward to hearing people’s views on the new model after they’ve seen it at first hand.”